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Konferenz
Global Chemical Sales & Marketing Effectiveness Forum24.09.2008 - 26.09.2008
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Veranstaltungsort:
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Le Meridien Hotel
Brussels
Belgien
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Themengebiete:
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Chemie, allgemein; Wirtschaft & Management
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Veranstalter:
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Jacob Fleming
Plynarenska 7/B
821 09 Bratislava
Slowakische Republik
Frau Silvia Anderson
Tel.: +421 257 272 131
http://www.jacobfleming.com/
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Beschreibung:
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This forum proposes to explore in further depth the realm of competitive intelligence, to demonstrate by meaningful case studies how key differentiators (price, brand, communication and sales force characteristics) can be used with increased effectiveness to create competitive advantage.
PLUS: 2 pre-conference workshops MANAGING KEY DIFFERENTIATORS (24th September)
In an industry where product quality and performance are increasingly levelled up by technological advances, differentiation by market-related factors is crucial for commercial success. These workshops will focus on two groundbreaking areas of great potential which have been insufficiently well understood or applied by chemical manufacturers: branding and pricing.
Key topics:
Re-invent your strategic approach to the market based on successful innovation and competitive intelligence strategies presented by leading global players
Benchmark your company’s capitalisation on value creation and conceive how effectively it exploits your customer’s unperceived needs
Learn how major companies integrate global and local elements when entering emerging markets
Assimilate the newest experiences in value pricing strategies and how to model customer value perception
Explore the power of the brand creatively used to differentiate your business from the competition
Secure competitive advantage by optimising your sales force competencies and effectively managing your global teams remotely
Maximise ROI on your CRM, E-commerce solutions, and KAM strategies
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Weitere Informationen:
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http://www.jacobfleming.com/conferences/chemical/
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